We embed a flipped ${\rm SU(5)}\times {\rm U(1)}$ GUT model in a no-scale supergravity framework, and discuss its predictions for cosmic microwave background observables, which are similar to those of the Starobinsky model of inflation. Measurements of the tilt in the spectrum of scalar perturbations in the cosmic microwave background, $n_s$, constrain significantly the model parameters. We also discuss the model’s predictions for neutrino masses, and pay particular attention to the behaviours of scalar fields during and after inflation, reheating and the GUT phase transition. We argue in favor of strong reheating in order to avoid excessive entropy production which could dilute the generated baryon asymmetry.